Mcdonalds swot essay

HIRE A WRITER! One of McDonald’s strengths is its brand name which enjoys high brand recognition around the world which should not be surprising since the company operates in 119 countries. McDonald’s also has an attractive business model since about 80 percent of the more than 33,500 restaurants are managed by franchisees or affiliates (Hoovers).

Here is a detailed SWOT analysis of McDonald’s: McDonald’s is a strong brand which shows in its extensive global presence and financial strength. It’s a well-known brand name in the fast food industry which has enjoyed a high level of popularity. Its position might have grown weak in the recent years but the brand has performed better in the past.

The table below outlines the SPACE matrix of McDonald’s. The matrix involves both the internal and external outlook of the company. From the SPACE matrix of McDonald’s, as well as its SWOT analysis, it suffices that McDonald’s has the responsibility of making sure that it maintains its market share within the fast food industry (Deng, 2009).

You are free to use it as an inspiration or a source for your own work. Need a custom Research Paper written for you? HIRE A WRITER! One of McDonald’s strengths is its brand name which enjoys high brand recognition around the world which should not be surprising since the company operates in 119 countries.