Franchise law essay

The first is the number of franchises that are in operation. The second predictor is how long the franchisor and its franchisees have been in operation. A third factor is the number of franchises that have failed; including those bought back by the franchisor. Another benefit of franchising is a large degree of assistance.

1 Introduction The purpose of this paper is to shed some light on the concept of franchising from the viewpoint of the franchisor, discuss its different uses taking into account the advantages and disadvantages attached to them, and link these considerations to a firm’s internationalization decision-making process. 1 What is franchising ?

There are two primary forms of franchising: product/trade name franchising and business format franchising. In product /trade name franchising, a franchisor owns the right to the name or trademark and

Franchising A franchise, by definition is a legal agreement that allows one organization with a product, idea, name or trademark to grant certain rights and information about operating a business to an independent business owner. In return, the business owner (franchisee) pays a fee and royalties to the owner.