Fashion marketing essays

Social uniqueness: people always seek to be unique. It is easier to express or act uniquely if one strongly maintain own fashion avoided criticism. Image enhancement: fashion is important because it allows consumers to project the image that they want others to see. Consumer can enhance their beauty by wearing fashion clothes.

The fashion industry is manifested in several ways. The external sociological factors have influences on customer such as family, friends, neighbor, other informal and noncommercial sources, social class and cultural and subcultural memberships.

Here consumers feels to purchase good clothes. Consumer social needs includes love, affection, belonging and acceptance from: Social needs can exert a powerful influence on fashion purchase, as is exemplified by the complex issues involved in the teenage purchase of T-shirts. [ 6] This implies the need for recognition from others.

Express personality: Fashion is a way by which consumers can express their personality. So it is easier to judge and realize others personality by the help of fashion. Social uniqueness: people always seek to be unique. It is easier to express or act uniquely if one strongly maintain own fashion avoided criticism.